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Training Package: Gender Power in Online Marketing

Cover_222_HRD_Training Package-Gender Power in Online Marketing
Published Date March 2022
Type of Publication Manuals
Publication Under SOM Steering Committee on Economic and Technical Cooperation (SCE), Human Resources Development Working Group (HRDWG)
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This training package combines the elements of digital technology, marketing strategy and gender perspective, and divided into three parts: (1) reviewing current markets, goals, and audience personas; (2) rebuilding the marketing strategy; and (3) measuring digital marketing effectiveness. It aims to deepen trainee's understanding of gender dynamics as well as provide practical suggestions and techniques that can support more inclusive participation for both female and male entrepreneurs in digital marketing.