This is a compilation of workshop presentations. The workshop aims to help bolster capabilities amongst the APEC economies on how to design and implement effective public outreach campaigns. Initiate appropriate strategies and tactics in their public awareness and education campaigns.

• Program Rundown
• Introduction
• The Critical Role of IP Public Education in a Knowledge-Based Economy and in Developing Creative Industries – Challenges and Opportunities
• Developing Strategies for IP Public Awareness Campaigns
• Effective Use of Communication Tools for Public Awareness Program
• Public-Private Partnership in Public Education - Sharing of Case Studies on Different Target Audience
• Public-Private Partnership in Public Education Program - Small and Medium Enterprises
• Public Education Program - Working Hand-in-hand with the Private Sector
• Public-Private Partnership in Public Education
• Public-Private Partnership in Public Education Program - Promoting Promoting IPRs to Youth
• Measuring the Effectiveness of Public Education Programs
• Sharing Public Education and Awareness Resources Online
• What’s Next? Working Towards a Common Denominator