One Village One Brand Project: Strategic Use of IP for SMEs in Developing Economies
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One Village One Brand Project: Strategic Use of IP for SMEs in Developing Economies
Publication Number
APEC#212-CT-01.8
Published Date
June 2012
Type of Publication
Reports
Publications Under
CTI Sub-Fora & Industry Dialogues Groups, Intellectual Property Rights Experts Group(IPEG)
Accessed
9032
Pages
125
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Description
The project aims to improve skills and knowledge to utilize legal tools for IPR and the strategies within local communities by conducting two pilot projects which cover developing a product brand and branding strategies. The guideline focuses on cooperation between a developing economy and a developed economy in the context of brand development and its management.
1. Introduction
2. Brand and its Related Intellectual Property Tools
3. Branding in SMEs
4. Best Practices
5. Guideline for Strategic Branding in Developing Economies
6. Pilot Projects
7. Project Evaluation
8. Conclusion
2. Brand and its Related Intellectual Property Tools
3. Branding in SMEs
4. Best Practices
5. Guideline for Strategic Branding in Developing Economies
6. Pilot Projects
7. Project Evaluation
8. Conclusion
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