One Village One Brand Project: Strategic Use of IP for SMEs in Developing Economies

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One Village One Brand Project: Strategic Use of IP for SMEs in Developing Economies

Publication Number

APEC#212-CT-01.8

Published Date

June 2012

Type of Publication

Reports

Publications Under

CTI Sub-Fora & Industry Dialogues Groups, Intellectual Property Rights Experts Group(IPEG)

Accessed

4107

Pages

125

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Description

The project aims to improve skills and knowledge to utilize legal tools for IPR and the strategies within local communities by conducting two pilot projects which cover developing a product brand and branding strategies. The guideline focuses on cooperation between a developing economy and a developed economy in the context of brand development and its management.

1. Introduction
2. Brand and its Related Intellectual Property Tools
3. Branding in SMEs
4. Best Practices
5. Guideline for Strategic Branding in Developing Economies
6. Pilot Projects
7. Project Evaluation
8. Conclusion