Misleading Pricing and Discounts: Best Practices and Policy Recommendations
| Published Date | June 2025 |
|---|---|
| Type of Publication | Reports |
| Publication Under | Committee on Trade and Investment (CTI) |
| Accessed | 7 |
| Pages | 21 |
| Download publication | Download |
Description
This paper examines misleading pricing and discount practices, with a particular focus on digital marketplaces, to support APEC’s Competition and Consumer Protection Authorities in identifying best practices and developing policy recommendations to address these deceptive strategies.
Several APEC economies have implemented strong regulatory frameworks and proactive enforcement actions to combat misleading pricing, either through general fair competition provisions or specific pricing regulations. Case studies highlight the importance of robust legal measures, market oversight, and consumer education in addressing these concerns.
In that sense, this paper consolidates the best practices from APEC economies and presents policy-driven solutions that offer a practical guide for regulators, policymakers, and industry stakeholders to implement effective, evidence-based strategies that foster a fair, transparent, and consumer-oriented commercial environment.