The objective of this Guidebook is to improve the capability of Asia-Pacific Economic Cooperation (APEC) economies to implement, enhance and develop measures to combat trademark counterfeiting in the digital environment. As a result, this will have an impact on strengthening the digital enforcement system for the protection of trademark rights in e-commerce throughout the region and increasing confidence in digital commerce.

To fulfill these objectives, various research methods and data collection techniques will be employed. As a result, the Guidebook will serve not only as an information repository but also as a practical tool for APEC economies seeking to enhance their enforcement efforts. It will provide voluntary recommendations tailored to the unique challenges faced by various economies in the digital marketplace.