Skip to main content
Cover_222_CTI_Explore New-Normal Model of Trade Promotion in the Post Pandemic Era

Proceedings

April 2022

Explore New-Normal Model of Trade Promotion in the Post Pandemic Era

Published Under

Committee on Trade and Investment (CTI)

Accessed

922

This report summarizes the discussion and presentations from the workshop, New-Normal Model of Trade Promotion in the Post Pandemic Era, held on 3 March 2022 with the objective of introducing best practices for the use of digital technologies to enhance trade promotion. The workshop covered three main topics: (1) Sharing best practices and identify the specific success factors and challenges in the utilizing digital technologies, especially in the field of business exhibitions and business meetings in the APEC region; (2) Exploring the role of governments in digitalizing trade promotion, as well as challenges, opportunities, and success factors they face in these efforts; and (3) Providing policy recommendations for officials for enhancing trade promotion by utilizing digital technologies.