Women own a third of small and medium-sized enterprises that operate across the APEC region. Yet, as clients of Trade Promotion Organisations (TPOs), women entrepreneurs are significantly under-represented. This toolkit highlights the challenges TPOs face in providing unbiased or gender responsive support services to women-led, owned and managed businesses. It offers a quick reference guide on what TPOs can do to support women entrepreneurs in building their export readiness and capacity to access global markets.