Best Practices on Brand Development and IP Protection for Micro, Small and Medium Enterprises (MSMEs)
| Published Date | April 2018 |
|---|---|
| Type of Publication | Proceedings |
| Publication Under | Committee on Trade and Investment (CTI), Intellectual Property Rights Experts Group (IPEG) |
| Accessed | 6647 |
| Pages | 11 |
| Download publication | Download |
Description
This report presents the discussion focused on best branding practices to help MSMEs in the region develop and strengthen their brands and make their businesses competitive through intellectual property (IP) protection and management. Participating member economies shared experiences on brand development and outlined recommendations for the effective utilization of the IP System (specific to branding) by MSMEs, and information on interventions and participation of government and/or trade or business associations on brand development.