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Reports

June 2002

Application of E-Commerce Strategies to Small and Medium Sized Tourism Enterprises in the APEC Region

Published Under

SOM Steering Committee on Economic and Technical Cooperation (SCE), Tourism Working Group (TWG)

Accessed

4456

Pages

201

The aim of this project was to review existing studies of e-commerce by SMTEs, examine problems and solutions related to electronic commerce of SMTEs in the APEC region, present successful cases of e-commerce which could be applied to SMTEs, and finally to develop strategies for SMTE e-commerce in the APEC member economies.

  • Executive Summary
  • Introduction
  • IT and Tourism in the APEC Region and Previous Research
  • Analysis and Implications of Survey Results
  • E-Commerce Strategies for SMTEs
  • Conclusions, Recommendations and Further Research
  • References
  • Appendices