The Public-Private Dialogue (PPD) on Advertising Standards in the Digital Economy held on August 2019 at Puerto Varas, Chile, presented a scenario to exchange experiences on advertising practices in the digital economy and to address the challenges of digital marketing for a fair competition. In this workshop, delegates from private and public sectors, discussed the different advertising policies applied in the digital economy. One of the outcomes of the dialogue was that the regulatory and self-regulatory framework must be continuously evaluated considering the advances in technology. Based on the results of the PPD, Peru aims to develop recommendations to promote voluntary self-regulation and alignment standards for advertising in electronic commerce.