APEC Workshop on Intellectual Property for Small and Medium Enterprises (SMEs) and Micro-enterprises

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APEC Workshop on Intellectual Property for Small and Medium Enterprises (SMEs) and Micro-enterprises

Publication Number

APEC#206-CT-04.3

Published Date

June 2006

Type of Publication

Proceedings

Publications Under

CTI Sub-Fora & Industry Dialogues Groups, Intellectual Property Rights Experts Group(IPEG)

Accessed

17103

Pages

122

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Description

A compliation of speakers presentations at the workshop on Intellectual Property for SME and Micro-enterprises held in Viet Nam in February 2006.

List of presentations include:

  • WIPO activities concerning SMEs
  • Creating and using IP assets to enhance competitiveness of SMEs
  • Marketing and branding strategy: use of trademarks, GIs and industrial designs for business success
  • Building a competitive edge: protecting inventions and utility models
  • Protection of trade secret for SMEs
  • Copyright and related rights issues for SMEs
  • Exploitation of IP assets: direct exploitation, licensing and developing other types of strategic business relationships
  • Promoting the use of IP instruments by SMEs; Best practices for use and exploitation of IP assets
  • Valuation of IP assets: different approaches
  • Integrating IP in the business plan and strategy: identifying, protecting, developing, managing IP assets