Application of E-Commerce Strategies to Small and Medium Sized Tourism Enterprises in the APEC Region
| Published Date | June 2002 |
|---|---|
| Type of Publication | Reports |
| Publication Under | SOM Steering Committee on Economic and Technical Cooperation (SCE), Tourism Working Group (TWG) |
| Accessed | 4043 |
| Pages | 201 |
| Download publication | Download |
Description
The aim of this project was to review existing studies of e-commerce by SMTEs, examine problems and solutions related to electronic commerce of SMTEs in the APEC region, present successful cases of e-commerce which could be applied to SMTEs, and finally to develop strategies for SMTE e-commerce in the APEC member economies.
- Executive Summary
- Introduction
- IT and Tourism in the APEC Region and Previous Research
- Analysis and Implications of Survey Results
- E-Commerce Strategies for SMTEs
- Conclusions, Recommendations and Further Research
- References
- Appendices