Marketing Case Studies and a Training Curriculum for Small and Medium Enterprise (SME) Managers in the APEC Region, 1996
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| Published Date | December 1996 |
|---|---|
| Type of Publication | Reports |
| Publication Under | SOM Steering Committee on Economic and Technical Cooperation (SCE), Human Resources Development Working Group (HRDWG) |
| Accessed | 1675 |
| Pages | 182 |
Description
The curriculum presented here is the result of a year long project sponsored by APEC, and represents the combined efforts of scholars and SME managers from Brunei Darussalam, Japan, Republic of the Philippines, Chinese Taipei, Thailand and the United States. The project examined the situation of SMEs in their economies with special emphasis on the need for management training in the field of marketing strategy.
- Introduction
- Project Team Leaders
- A Curriculum for SME Managers
- Brunei Hotel Private Limited
- Haji Adinin and Sons Private Limited
- The San Sun Company
- Tsann Kuen Enterprises Company, Ltd
- Nihon Almit Company Limited
- The Ophtecs Company
- SV Agro-Industries Enterprise, Inc.
- Peter and Paul Enterprises
- Sacramento Coffee House
- O.C.C. Public Company Limited
- Phong Farm
- Hat-Yai Department Store Co.
- Ajax Industries, Inc.
- First Step Research