THE SIXTH APEC MINISTERIAL MEETING ON THE
TELECOMMUNICATIONS AND INFORMATION INDUSTRY (TELMIN6)
(1-3 June, 2005 Lima, Peru)
Annex E
APEC Principles for Action against Spam
Principles
These are the key principles to be considered as a means to reduce or
eliminate spam.
1. High level Government commitment and a multilayered approach are
cornerstones for the effective control of spam.
2. Strong domestic anti spam regulatory measures are a key component in the
undertaking of anti spam activity.
3. Anti spam technology and standards are important in the fight against
spam.
4. An agency/agencies should be identified to undertake domestic action and
negotiate international coordination and cooperation.
5. The Marketing, ISP and ESP industries, as well as consumers, have key
roles in promoting anti spam responses.
6. Domestic and international cooperation is essential to control spam and
its effects.
7. The work of other organisations, domestic and international, are resources
for anti spam action plans, efforts should be made to make proposals and
activity coordinated and consistent.
APEC Implementation Guidelines for
Action against Spam
Guidelines for economies to consider when implementing
actions in the fight against spam.
By Government:
A. Designate, or appoint a responsible agency/agencies with domestic and
international authority.
B. Establish regulatory arrangements drawing upon appropriate existing and
emerging work (OECD Toolkit, ITU activities, the experience of other
economies).
C. Establish bilateral and multilateral arrangements as appropriate (see
attached Best Practice Template for indicative areas to include).
D. Encourage and assist the anti spam activities of ISPs and ESPs,
e-marketers, mobile telephony service providers and consumers.
E. Encourage the development and implementation of an adequate legal and
policy framework to combat spam.
By the Identified anti Spam Agency/Agencies
F. Focus domestic activities and international cooperation and coordination
against spam.
G. Educate consumers (behaviour on the net, maintenance of software, use of
appropriate technology, choosing ISPs, the implications of and damage caused
by spam).
H. Coordinate with ISPs, ESPs and e-marketers on responses to spam.
I. Enforce anti spam regulatory measures, including, but not limited to,
technical standards and requirements.
J. Contribute to international cooperation (ITU work, MoUs with other
economies).
By Industry
K. E-Marketers set the extent of responsible and reasonable behaviour (to
preserve the e-market).
L. ISPs and ESPs should develop cooperative governance and technical
arrangements to limit spam.
M. Develop systems to gather evidence for anti spam regulatory enforcement
action.
N. Promote understanding of issues by relating to key stakeholders such as
end users and business partners
O. Explore the option of creating a Code of Conduct for the purposes of
self-regulation.
By Consumers and the Public
P. Become informed consumers
Q. Adopt responsible behaviour to limit spammers access to email addresses.
R. Maintain up to date computer operating systems, anti virus and anti spam
software.
S. Assist ISPs, ESPs and the anti spam agency by providing evidence to
assist in the enforcement of anti spam regulations.
